Bing's Market Share at All-Time High

According to Nielsen, Bing's market share was at an all-time high in February, when it reached 12.5% of search engine providers worldwide.  What is so remarkable is that this number was a 15% increase from Bing's market share in January of this year.  This increase coincides nicely with the February 18th announcement that Yahoo! and Microsoft were granted regulatory approval to make their Search Alliance a reality (see Titan SEO's Search Alliance article). Although Microsoft has seen consistent growth since April 2009, when its market share was 9.9% (well before the launch of Bing), this jump from 10.9% in January to 12.5% in February is its biggest yet.

Yahoo!, on the other hand, has seen a slow but steady decline in market share since last year, when Nielsen claimed the search engine had control of 16.3%; as of February 2010, Yahoo! only controlled 14.1%.  The obvious conclusion we draw here is Yahoo! and Bing combined have not gained much ground over the past several months, and have not presented much of a threat to Google as a unified front.  This is evident in Google's statistics, as their market share has hovered around the range of 64%-67% during the past year; it currently holds 65.2% as of February.

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